Lead Designer  |  Formative., Los Angeles , CA (acquired by Newsela in June 2023)
October 2021 – Current

Transform Formative's learning platform to improve experiences for administrators, teachers, and students. Prioritized features based on teacher feedback and intervention methods, and introduced innovative tools to support student growth.

• Drove a 14% to nearly 40% increase in user adoption for an underutilized feature post-redesign of Formative’s lesson builder.

• Maintain a consistent NPS score of 70% or higher during major in-app updates.

• Contribute to implementing AI features, resulting in over a 53% peak increase in app usage.

• Regularly hold meetings with 1-2 users per week, conducting over 80 scheduled interviews, to better align our product with user feedback.

Provide constructive feedback on all product features and support continuous learning for the UX/UI team via resources and engagement.

• Consistently arrange quarterly or more frequent workshops and training sessions to mentor the design team on UX/UI and design system best practices.

Lead the creation and implementation of Formative’s design system, while championing and maintaining documentation and WCAG compliance throughout product development.

Guide Formative’s marketing team in a rebrand with a focus on website and product unification and system scaling.

Senior Interactive Product Designer  |  Magic + Might., Chicago, IL
September 2018 – October 2021

Developed, evolved, and maintained design systems including (but not limited to) the assessment and optimization of UI components and assets, and the production of effective and user-centric products, to generate a more seamless deployment.

Planned, moderated, and synthesized qualitative and quantitative user-centric research to understand the opportunity space and recommend design changes or solutions.

Improved workflow and productivity by providing clear design direction and role responsibilities for designers, animators, developers/engineers.

Designer  |  Multiple, Inc., Chicago, IL
May 2014 – August 2018

Responsible for Creative Lead on design and development initiatives from inception to completion, including managing interns and freelancers.

Created and managed processes for internal file management, feedback, dieline creation, and production rendering for the North American product label rollout.

Collaborated on the rebranding of Multiple through a redesign of Multiple’s websites, quarterly publications, and social media content.